The technology revolution has influenced one way or another every single aspect of our lives, down to the water we drink, the food we eat, the air we breathe, and the cars we drive.
Today I want to talk about how technology is affecting and improving the beer that we drink.
It used to be that people drank beer because it was the only way to ensure that harmful and deadly bacteria were eliminated. The brewing process through fermentation got rid of this problem and allowed large sums of potable water (beer) to be consumed and stored for periods of time.
In much of the 19th and 20th centuries, however, this process as a necessity quickly became obsolete with electricity being widespread and the eventual invention of the refrigerator. As a result, the process of brewing beer was lost by the everyday person.
In the last 10 or 15 years, however, the United States specifically has seen a huge resurgence in brewing beer at home with kits and other supplies. This is due to the fact that technology has made these materials and these kits cheap enough for the average, ordinary person to get involved in the home brewing process.
Not only have we seen a huge increase in the volume of Americans making and creating their own beer, we are now starting to see some of these craft beer enthusiasts start their own breweries or beer clubs. This means that there are being jobs created too. As I said, the technological revolution influences every single spot of our life.
Changes in Brewing Technologies
What exactly has changed to make things so much more affordable now? Now with modern computer systems, everyday people can regulate, experiment and perfect their own beer recipes, which were never possible before.
With better access to trucking and distribution and new extraction technologies, we can process metal more affordably, which gives breweries better access to the materials that they need. This has all changed in just the last decade or two, so it will be very exciting to see where it goes from here.
In fact, many people are actually joining beer clubs instead of making their own beer. This gives them the availability of a million different types of beer without having to make them. There are many great clubs, but the best beer clubs for gifts are offered online.
The Future of Brewing
As brewing becomes more and more universal, and beer hobbyist join the home brewing revolution, we will continue to see new, innovative companies disrupting the established corporate interests in the beer brewing and distribution industry.
One of the best things that technology bring to every industry that it enters is the democratization of industry and information. Now everyone can get everything they need to brew their own beer with a single purchase on Amazon. If you want to start brewing your own beer in the 1970s, where would you find this kind of information?
You might find an old book describing some of the processes, but that is only half they problem. Where are you going to get the materials?
With the Internet, all of this can be as simple as the click of a single button or the opening up of an app on your phone. How crazy is that?
Technology is by its nature disruptive and new industries are born each and every day. In the case of home beer making supplies we are seeing a new wave of people entering what was once a closed off, expensive industry to enter.